Discuss the role that integrated marketing communications plays in creating a brand image. How do media contribute

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Discuss the role that integrated marketing communications plays in creating a brand image. How do media contribute to the development of these images?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:39 AM

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Discuss the role that integrated marketing communications plays in creating a brand image. How do media contribute

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IMC can be used to develop a brand image by focusing on the source message and media available to cr...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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