Discuss the value of setting objectives for the integrated marketing communications program? What important functions do they

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Discuss the value of setting objectives for the integrated marketing communications program? What important functions do they serve?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:28 AM

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Discuss the value of setting objectives for the integrated marketing communications program? What important functions do they

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Specific goals and objectives are the foundation upon which integrated marketing communications decisions involving advertising and other promotional tools should be made They serve as communication ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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