Why is it important for promotional planners to consider specific communication tools at each stage of consumer
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Consumers have different information needs at each stage of the decisionmaking process ...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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