Does the lack of a product flow alter the design and management of marketing channels for services as compared to marketing channels designed by manufacturers? Explain.
Answer to relevant QuestionsEven though specialization and division of labor is the fundamental basis for allocating distribution tasks, can the channel manager make decisions about using intermediaries and facilitating agencies solely on that basis? ...Briefly discuss the five generally acknowledged distinguishing characteristics of services in terms of contrasts between services and products. Firms of all sizes have developed many kinds of social-networking tools, instant messaging programs, and text messaging systems to deal with customer service inquiries. But a recent survey by American Express Co. found that ...The basic concepts and approaches to channel management all change drastically when the firm ventures into foreign markets. Do you agree or disagree? Explain. Dunkin Donuts first entered the Russian market in 1996 using Russian franchisees. But after three years of sustaining heavy losses, Dunkin Donuts meat pies and liquor along with donuts and coffee! But by the spring of 2010, ...
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