Question: Eli Lilly Company manufactures a broad line of pharmaceuticals
Eli Lilly & Company manufactures a broad line of pharmaceuticals with strong brand positions in the marketplace. Lilly is also a manufacturer of generic drug products. Is this combination branding strategy a logical one? If so, why?
Relevant QuestionsDiscuss the underlying logic of managing brand portfolio. Suppose that a top administrator of a university wants to establish a product-management function covering both new and existing services. Develop a plan for establishing a product-planning program. A. Examine the websites of Aveda (www.aveda.com) and The Body Shop (www.bodyshop.com). Compare and contrast the distribution networks of these two retailers. What are the advantages and limitations of the use of multiple channels of distribution by a manufacturer? Visit the website of Amazon.com. Evaluate Amazon’s pricing strategy. How do its prices compare to those of “brick and mortar” retailers? Critically evaluate the company’s product offering and identify potential ...
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