Question: Even famous and iconic Fortune 100 companies sometimes manufacture defective
Even famous and iconic Fortune 100 companies sometimes manufacture defective products that end up on the shelves of thousands of retailers. This is what happened to Johnson & Johnson, one of the world’s leading manufacturers of patent medicines. In 2009, J&J withdrew from retailer shelves significant quantities of some of its best-known and successful products such as Motrin, Tylenol, Benadryl, Rolaids, St. Joseph aspirin and others. Consumers complained about a musty, mildew-like odor that could cause nausea, stomach pain or diarrhea. Given that even the largest and most highly respected companies such as J&J can, at times, produce defective products that make their way through retail channels all the way to the consumer, should channel members view such incidents as inevitable? Discuss.
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