Explain how a channel captain can help traditional independent firms compete with a corporate (integrated) channel system.
Answer to relevant QuestionsHydropump, Inc., produces and sells high-quality pumps to business customers. Its marketing research shows a growing market for a similar type of pump aimed at final consumers— for use with Jacuzzi-style tubs in home ...Discuss some of the ways that air transportation can change other aspects of a Place system. Briefly describe a purchase you made where the customer service level had an effect on the product you selected or where you purchased it. Consider the evolution of wholesaling in relation to the evolution of retailing. List several changes that are similar, and several that are fundamentally different. Discuss a few changes in the market environment that you think help to explain why telephone, mail-order, and Internet retailing have been growing so rapidly.
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