Question: Give an example of a producer that uses two or
Give an example of a producer that uses two or more different channels of distribution. Briefly discuss what problems this might cause.
Answer to relevant QuestionsExplain how a channel captain can help traditional independent firms compete with a corporate (integrated) channel system. Discuss why economies of scale in transportation might encourage a producer to include a regional merchant wholesaler in the channel of distribution for its consumer product. Briefly explain which aspects of customer service you think would be most important for a producer that sells fabric to a firm that manufactures furniture. Proto Company has been producing various items made of plastic. It recently added a line of plain plastic cards that other firms (such as banks and retail stores) will imprint to produce credit cards. Proto offers its ...Distinguish among discount houses, price-cutting by conventional retailers, and mass-merchandising. Forecast the future of low-price selling in food, clothing, and appliances. How will the Internet affect that future?
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