Explain how reference groups influence buyers' behaviors. Give an example of how both aspirational and dissociative groups
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Reference groups are defined as two or more individuals who share a set of norms As such these group...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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