Explain what is meant by a hierarchy of needs and provide examples of one or more products that enable you to satisfy each of the four levels of need.
Answer to relevant QuestionsCut out or photocopy two recent advertisements: one full page color ad from a magazine and one large display ad from a newspaper. In each case, indicate which needs the ads are appealing to. How should social class influences affect the planning of a new restaurant in a large city? How might the four Ps be adjusted? Considering the nature of retail buying, outline the basic ingredients of promotion to retail buyers. Does it make any difference what kinds of products are involved? Are any other factors relevant? How likely would each of the following be to use competitive bids? (a) A small town that needed a road resurfaced. (b) A scouting organization that needed a printer to print its scouting handbook. (c) A hardware retailer ...Would a firm want to subscribe to a shared cost data service if the same data were going to be available to competitors? Discuss your reasoning.
Post your question