Considering the nature of retail buying, outline the basic ingredients of promotion to retail buyers. Does it make any difference what kinds of products are involved? Are any other factors relevant?
Answer to relevant QuestionsThe government market is obviously an extremely large one, yet it is often slighted or even ignored by many firms. Red tape is certainly one reason, but there are others. Discuss the situation and be sure to include the ...Describe the situations that would lead to the use of the three different buying processes for a particular product—lightweight bumpers for a pickup truck. Explain why a company might want to do focus group interviews rather than individual interviews with the same people. Discuss how output from a marketing information system (MIS) might differ from the output of a typical marketing research department. In the past, Sears emphasized its own dealer brands. Now it is carrying more well-known manufacturer brands. What are the benefits to Sears of carrying more manufacturer brands?
Post your question