Question: Explain why a firm may want to pursue a market
Explain why a firm may want to pursue a market penetration opportunity before pursuing one involving product development or diversification.
Relevant QuestionsIn your own words, explain several reasons why a marketing manager should consider international markets when evaluating possible opportunities. Drawing on data in Exhibit 3-4, do you think that Romania would be an attractive market for a firm that produces home appliances? What about Finland? Discuss your reasons. In Exhibit 3-4 Explain General Electric’s strategic planning grid approach to evaluating opportunities. Mediquip, Inc., produces medical equipment and uses its own sales force to sell the equipment to hospitals. Recently, several hospitals have asked Mediquip to develop a laser beam “scalpel” for eye surgery. Mediquip has ...Explain how positioning analysis can help a marketing manager identify target market opportunities.
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