In your own words, explain several reasons why a marketing manager should consider international markets when evaluating possible opportunities.
Answer to relevant QuestionsGive an example of a foreign-made product (other than an automobile) that you personally have purchased. Give some reasons why you purchased that product. Do you think that there was a good opportunity for a domestic firm to ...Discuss the value of gross domestic product and gross national income per capita as measures of market potential in international consumer markets. Refer to specific data in your answer. Explain how a firm’s objectives may affect its search for opportunities. 1. Distinguish between a generic market and a product market. Illustrate your answer. The marketing manager for Audiotronics Software Company is seeking new market opportunities. He is focusing on the voice recognition market and has narrowed down to three segments: the Fearful Typists, the Power Users, and ...
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