Explain why a new law office might want to lease furniture rather than buy it.
Answer to relevant QuestionsWould you expect to find any wholesalers selling the various types of business products? Are retail stores required (or something like retail stores)? Consumer services tend to be intangible, and goods tend to be tangible. Use an example to explain how the lack of a physical good in a pure service might affect efforts to promote the service. If a firm offers one of its brands in a number of different countries, would it make sense for one brand manager to be in charge, or would each country require its own brand manager? Explain your thinking. What is a new product? Illustrate your answer. Discuss the promotion a new grocery products producer would need in order to develop appropriate channels and move products through those channels. Would the nature of this job change for a new producer of dresses? How about ...
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