For question 1, consider how the various populations might be stratified. Question 1 Develop a population list
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Question 1
Develop a population list or sampling frame for an attitude study when the target population is
a. All those who rode on a public transit system during the last month
b. Retail sporting goods stores
c. Stores that sell tennis rackets
d. Watchers of evening television
e. High-income families
f. Adults over 18 years of age in California
g. Dwelling units with compactors
h. Users of unit pricing during the past week
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Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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