Free riding, though profitable for some types of dealers, can be detrimental for manufacturers, full-service dealers and even consumers. Do you agree or disagree? Explain.
Answer to relevant QuestionsWhat should be the role of the channel manager in formulating the manufacturer’s pricing policies and strategies? Discuss the problems associated with the manufacturer’s attempt to exercise price control in the channel. How should the manufacturer deal with these problems? Anheuser-Busch InBev and MillerCoors LLC control about 80 percent of the U.S. beer market. Most of the beer distributed by both companies is sold through independent beer distributors who, in turn, sell the beer to ...Should coercive power be the basis for developing a sales quota program for channel members? Why might it be necessary to sell the channel members on a proposed logistics program? What kinds of appeals might be used?
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