Why is participation in the gray market attractive to many distributors and dealers? Discuss.
Answer to relevant QuestionsFree riding, though profitable for some types of dealers, can be detrimental for manufacturers, full-service dealers and even consumers. Do you agree or disagree? Explain. Discuss the issues involved in channel pricing to account for margin variations on different models in a product line, price points and product variations. Tina Anderson talked to knowledgeable salespeople about the pros and cons of a variety of cameras, discussed the various features and handled the cameras to see how they felt while at the Camera Store, a full-service camera ...Because the manufacturer’s major objective in instituting a training program for channel member salespeople is to get them to give preferential treatment to the firm’s products, the manufacturer should design training ...Logistics is much more than simply shipping products to customers. Explain.
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