From secondary data sources, obtain sales for an entire industry and the sales of the major firms

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From secondary data sources, obtain sales for an entire industry and the sales of the major firms in that industry for any year. Compute the market shares of each major firm. Using another source, obtain information on the market shares of these same firms. Are there differences? If so, why?
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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