From the RELATIONSHIP APPLICATION— develop a list of the pricing issues faced by the executives at Novet. What are the arguments that can be made for avoiding the price cutting option?
Answer to relevant QuestionsConsider the INNOVATION APPLICATION describing new approaches to the way in which price is presented to customers as part of the value proposition. What other ways can you identify for reinventing the price component of a ...Discuss the role of price in the marketing strategy for Rolex watches. Contrast Timex’s price strategy with Rolex’s strategy. In some industries prices are set low, subsidies are provided, and other price-reducing mechanisms are used to establish a long-term relationship with the buyer. Utilities, for example, sometimes use incentives to encourage ...Discuss how Apple’s (www.apple.com) marketing strategy for iPod Mini is enhanced by a Web-based approach. How and to what extent is the Internet likely to be useful in companies’ promotion strategies?
Post your question