Give an example of a product that is a new unsought product for most people. Briefly explain why it is an unsought product.
Answer to relevant QuestionsIn what types of stores would you expect to find (a) Convenience products, (b) Shopping products, (c) Specialty products, and (d) Unsought products? What kinds of business products are the following: a. Lubricating oil, b. Electric motors, and c. A firm that provides landscaping and grass mowing for an apartment complex? Explain your reasoning. Suggest an example of a product and a competitive situation where it would not be profitable for a firm to spend large sums of money to establish a brand. Explain how you might reach different conclusions about the correct product life-cycle stage(s) in the worldwide automobile market. What would happen if retailer-organized channels (either formally integrated or administered) dominated consumer products marketing?
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