Give an example of an incongruent distribution objective.
Answer to relevant QuestionsHow do distribution tasks viewed from the perspective of the channel manager in a producing or manufacturing firm differ from the traditional lists of marketing functions? Vending machines have existed as a mechanical channel for distributing a variety of products for many decades. Traditionally the typical products found in vending machines were soft drinks, candy, cigarettes, and snack ...In discussing the means available to secure prospective intermediaries as actual channel members, the chapter suggests that the offer of a “partnership” by the producer or manufacturer could serve as a strong inducement. ...Bill Harding, the national sales manager for a major appliance maker, realized that the company would have to add more wholesale distributors in at least a half-dozen major territories on the East Coast and in the Midwest to ...If information indicates that the market size is increasing, what kinds of questions should this pose for the channel manager?
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