How might different classes of channel members, rival brands and special arrangements between the manufacturer and channel members affect pricing strategies?
Answer to relevant QuestionsWhat is meant by conventional norms in margins? How does this concept affect channel pricing policy? Apple CEO Steve Jobs has been quoted as saying: “We don’t know how to build a sub-$500 computer that is not a piece of junk.” Job’s disdain for the under $500 price point for personal computers reflects his belief ...Explain the rationale for including selling support by resellers in a distribution channel as a major tool for implementing promotional strategy. In November of 2010, Lowe’s, the nation’s second largest home improvement retailer, ran a day after Thanksgiving Black Friday promotion merchandise was offered to Lowe’s’ Facebook fans and was limited to the first ...Logistics programs in recent years have incorporated many sophisticated developments closely associated with computer technology. Some of these logistics programs have been described in the literature in very optimistic ...
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