How would Toyota use perceived-value pricing to set a price for the Prius? How would Toyota select

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How would Toyota use perceived-value pricing to set a price for the Prius? How would Toyota select a specific price that delivered a meaningful customer value?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:07 AM

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How would Toyota use perceived-value pricing to set a price for the Prius? How would Toyota select

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Toyota could compute a customer benefits index for the Prius based on customers or potential custome...View the full answer

Market Based Management

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