One of the GLOBAL APPLICATIONS describes certain local market conditions in India, particularly rural India. What adaptations should international marketers review when planning channel strategy in emerging markets and how can they find out what is required?
Answer to relevant QuestionsA. Examine the websites of Aveda (www.aveda.com) and The Body Shop (www.bodyshop.com). Compare and contrast the distribution networks of these two retailers. Consider the differences in retail concentration between the United States and Europe. How do those differences impact on manufacturers’ channel strategies? Why might a manufacturer choose to enter a conventional channel of distribution? Discuss the role of price in the marketing strategy for Rolex watches. Contrast Timex’s price strategy with Rolex’s strategy. Discuss some of the ways that estimates of the costs of competitors’ products can be determined.
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