Identify the determining dimension or dimensions that explain why you bought the specific brand you did in your most recent purchase of a (a) soft drink, (b) shampoo, (c) shirt or blouse, and (d) larger, more expensive item, such as a bicycle, camera, or boat. Try to express the determining dimension(s) in terms of your own personal characteristics rather than the product’s characteristics. Estimate what share of the market would probably be motivated by the same determining dimension(s).
Answer to relevant QuestionsConsider the market for off-campus apartments in your city. Identify some submarkets that have different needs and determining dimensions. Then evaluate how well the needs in these market segments are being met in your ...Give two examples of recent purchases where the specific purchase situation influenced your purchase decision. Briefly explain how your decision was affected. Briefly describe your own beliefs about the potential value of low-energy compact fluorescent light bulbs, your attitude toward them, and your intention about buying one the next time you need to replace a bulb. How do you think a furniture manufacturer’s buying habits and practices would be affected by the specific type of product to be purchased? Consider fabric for upholstered furniture, a lathe for the production line, ...Describe the situations that would lead to the use of the three different buying processes for a particular product—lightweight bumpers for a pickup truck.
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