Identify the various flows in marketing channelsand the direction of the flows. Why is the concept of

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Identify the various flows in marketing channelsand the direction of the flows. Why is the concept of channel flows useful for a better understanding of channel management?

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 01:59 AM

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Identify the various flows in marketing channelsand the direction of the flows. Why is the concept of

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The five flows in the marketing channel discussed in the chapter are 1 Product flow 2 Negotiation fl...View the full answer

Marketing Channels

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