Illustrate how the reference group concept may apply in practice by explaining how you personally are influenced

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Illustrate how the reference group concept may apply in practice by explaining how you personally are influenced by some reference group for some product. What are the implications of such behavior for marketing managers?

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:30 AM

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Illustrate how the reference group concept may apply in practice by explaining how you personally are influenced

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A reference group is the people to whom an individual looks when forming attitudes about a particula...View the full answer

Essentials of Marketing

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