Give an example of a recent purchase in which you used extensive problem solving. What sources of information did you use in making the decision?
Answer to relevant QuestionsOn the basis of the data and analysis presented in Chapter 5, what kind of buying behavior would you expect to find for the following products: ( a ) a haircut, ( b ) a shampoo, ( c ) a digital camera, ( d ) a tennis racket, ...Briefly describe your own beliefs about the potential value of low-energy compact fluorescent light bulbs, your attitude toward them, and your intention about buying one the next time you need to replace a bulb. Would a tool manufacturer need a different marketing strategy for a big retail chain like Home Depot than for a single hardware store run by its owner? Discuss your answer. Briefly discuss why a marketing manager should think about who is likely to be involved in the buying center for a particular purchase. Is the buying center idea useful in consumer buying? Explain your answer. Explain why a company might want to do focus group interviews rather than individual interviews with the same people.
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