"In these days of intensive ideation, it sure surprised me to read that a man named Reuben Ware, a retired furniture upholstery restorer in Savannah, Georgia, had to reactivate a successful business he had shut down -- producing and selling a special formulation of carpet shampoo. Seems that he had invented a formulation that removed almost anything (blood, lipstick, doggie stains, whatever) from your carpets, your laundry, or even your windshield. Sold it for a while, and then dropped it. People clamored for it, so Rich's department store bankrolled him for more products. He says he chose the product's name, Aunt Grace's, because he was paying the trademark attorney by the hour, so he accepted the first name that got through. When people ask him about his not being a chemist, he answers, 'Was Edison an electrician?'" Seriously, how in the world, in these days of expensive R&D laboratories, could someone out there come up with a formulation that seems to be better than anything industry can make? And after first marketing his formulation in 1965, how was he able to keep his lead?"