In what ways might a researcher determine if a specific secondary data source is sufficiently reliable and valid to address a research question presuming the source does not describe the study methodology in detail?
Answer to relevant QuestionsWhat is model building? How does it use secondary data? What are some examples of different applications of model building in marketing research? Go to Statistics Norway at http://www.ssb.no.What data, if any, can you obtain in English? What languages can be used to search this Web site? What databases might be of interest to the business researcher? What are the advantages and disadvantages of e-mail surveys? What are situations when they may not be appropriate? How might the marketing research industry take action to ensure that the public believes that landline phone surveys and door-to-door interviews are legitimate activities and that firms that misrepresent and deceive the ...Yogi Berra, the famous, late baseball player and coach who was famous for mind-boggling sayings, said, “You can observe a lot just by watching.” How does this fit in with the definition of scientific observation?
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