In what ways might a researcher determine if a specific secondary data source is sufficiently reliable and

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In what ways might a researcher determine if a specific secondary data source is sufficiently reliable and valid to address a research question presuming the source does not describe the study methodology in detail?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 07:33 AM

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In what ways might a researcher determine if a specific secondary data source is sufficiently reliable and

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Cross checking the data could allow the researcher t...View the full answer

Essentials of Marketing Research

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