Discuss the similarities and differences between strategic alliances and joint ventures.
Answer to relevant QuestionsA German electronics company and a Japanese electronics company are discussing the formation of a strategic alliance to market the other firm’s products in their respective countries. What are the important issues in ...Suppose you are seeking a Japanese strategic alliance partner to market your French pharmaceutical products in Asia. What characteristics are important in selecting a good partner? Explain the relationship between customer satisfaction and customer value. Is the use of a single city test market appropriate? Discuss. Discuss the underlying logic of managing brand portfolio.
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