Members of the advertising community often claim people meters are flawed. What are some of the reasons why people meters may not yield precise information about the number of households tuned into a specific television program or provide accurate demographic information of the people who actually do view a particular program?
Answer to relevant QuestionsLocate a recent SMRB or MRI publication in your library, and select a product large numbers of consumers use (soft drinks, cereal, candy bars, etc.). Pick out the index numbers for the 18-24, 25-34, 35-44, 45-54, 55-64, and ...Assume you are a manufacturer of various jewelry items. Graduation rings for high school students are among the most important items in your product line. You are in the process of developing a media strategy aimed ...Behavioral targeting was characterized as search engine advertising on steroids. Explain what the practitioner who used this clever expression had in mind. Explain the differences among direct marketing, direct-response advertising, direct mail, and direct selling. Following are the ratings and number of ad insertions on five cable TV programs designated as C1 through C5: C1 (rating = 7; insertions = 6); C2 (rating = 4; insertions = 12); C3 (rating = 3; insertions = 20); C4 (rating = ...
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