One marketer made the following assertion: “Infomercials are junk. I wouldn’t waste my money advertising on this medium.” What is your response to her contention?
Answer to relevant QuestionsMembers of the advertising community often claim people meters are flawed. What are some of the reasons why people meters may not yield precise information about the number of households tuned into a specific television ...Assume you are brand manager for a product line of book bags designed for college students. These bags come in each university’s school colors and are imprinted with the school’s mascot. Assume you have $5 million to ...As noted in the text, some observers have gone so far as to claim that traditional advertising is on its deathbed and will eventually be supplanted by online advertising. What are your views on this? How would you go about advertising on Facebook? Twitter? Other social media? Compare how this differs from other traditional media (e.g., television, radio, magazines, newspapers). Which is more important for an advertiser: maximizing reach or maximizing frequency? Explain in detail.
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