Sampling is another tool we like--you know, like that trial package I just mentioned. Samples are really

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"Sampling is another tool we like--you know, like that trial package I just mentioned. Samples are really effective in getting trial among the people who are somewhat inclined toward a new product in the first place. But several of our divisions can't use samples per se because of the nature of their products. Could you tell me what might be a substitute for samples in the marketing of a new type of each of the following?
a. Retirement condos.
b. Coffins.
c. Milling machines.
d. Diamond rings.
e. Replacement tires."
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New Products Management

ISBN: 978-0078029042

11th edition

Authors: C. Merle Crawford, C. Anthony Di Benedetto

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