Discuss the role of specialized marketing communication organizations such as sales promotion, public relations, and digital agencies

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Discuss the role of specialized marketing communication organizations such as sales promotion, public relations, and digital agencies in the IMC process. Why are marketers likely to use these specialists rather than a full-service agency?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:29 AM

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Discuss the role of specialized marketing communication organizations such as sales promotion, public relations, and digital agencies

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These organizations provide services in their areas of expertise A directresponse agency develops an...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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