NFL quarterbacks Peyton Manning and Tom Brady are both very popular endorsers. Compare Manning and Brady as

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NFL quarterbacks Peyton Manning and Tom Brady are both very popular endorsers. Compare Manning and Brady as advertising spokespersons. Why might a company chose to use one versus the other as an endorser?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:35 AM

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NFL quarterbacks Peyton Manning and Tom Brady are both very popular endorsers. Compare Manning and Brady as

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Peyton Manning formerly of the Indianapolis Colts and Denver Broncos and Tom Brady of the New England Patriots are two of the top quarterbacks in the ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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