Most marketers choose an advertising spokesperson or source with high credibility. Discuss some reasons why it may

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Most marketers choose an advertising spokesperson or source with high credibility. Discuss some reasons why it may be unnecessary, or even detrimental, to use a source who is high in credibility.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:35 AM

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Most marketers choose an advertising spokesperson or source with high credibility. Discuss some reasons why it may

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There are some situations where high source credibility may not be necessary and may even be a liabi...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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