Although demographic information on large numbers of consumers is used in many marketing contexts, some people believe
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Although demographic information on large numbers of consumers is used in many marketing contexts, some people believe that the sale of data on customers' incomes, buying habits, and so on, constitutes an invasion of privacy and should be stopped. Comment on the issue A from both a consumer's and a marketer's point of view.
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Related Book For
Consumer Behaviour Buying Having And Being
ISBN: 9780135433942
8th Canadian Edition
Authors: Michael R. Solomon
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