Conduct your own observational research. Choose a service provider or retail store (think Starbucks) and observe customers
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Conduct your own observational research. Choose a service provider or retail store (think Starbucks) and observe customers’ natural behaviours. What insights can you draw from observing customers in a natural setting? Did you observe anything that might give you insight into how to improve customer experience?
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I can provide you with some general insights and suggestions based on common observations in customer service settings like retail stores or coffee shops such as Starbucks These insights are based on ...View the full answer
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Related Book For 
Consumer Behaviour Buying Having And Being
ISBN: 9780135433942
8th Canadian Edition
Authors: Michael R. Solomon
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