How do price and value perceptions affect low-effort decision making?
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How do price and value perceptions affect low-effort decision making?
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In loweffort decision making price is often an essential cue to the decision Price can serve ...View the full answer
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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