What is brand loyalty, and what role does it play in low-effort decision-making?
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What is brand loyalty, and what role does it play in low-effort decision-making?
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Brand loyalty is the behavior of buying the same brand re...View the full answer
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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