A salesperson is giving a sales presentation to a customer purchase committee. At the end, the Head
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A salesperson is giving a sales presentation to a customer purchase committee. At the end, the Head of Purchasing looks at her and asks, “You know our specific requirements. Can your product do the job?” The salesperson responds, “Yes.” Has she just offered an implied warranty?
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Related Book For 
Contemporary Selling Building Relationships Creating Value
ISBN: 102447
5th Edition
Authors: Mark W. Johnston, Greg W. Marshall
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