For each of the scales shown below (A, B, and C), answer the following questions: a. What

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For each of the scales shown below (A, B, and C), answer the following questions:

a. What type of data is being collected?

b. What level of scale measurement is being used?

c. What is the most appropriate measure of central tendency?

d. What is the most appropriate measure of dispersion?

e. What weakness, if any, exists with the scale?

A. How do you pay for your travel expenses?

CashCompany charge
CheckPersonal charge
Credit cardOther

B. How often do you travel for business or pleasure purposes?

For Business                    For Pleasure

0-1 times per month0-1 times per year
2-3 times per month2-3 times per year
4-5 times per month4-5 times per year
6 or more times6 or more times
per yearper month

Check the one category that best approximates your total family annual income, before taxes. (Check only one category.)

Under $$ 10,000$$$ 30,001-$ 40,000$$-$ 60,001-$ 70,000$
$$ 10,000-$ 20,000$$-$ 40,001-$ 50,000$$-$ 70,001-$ 100,000$
$$ 20,001-$ 30,000$$-$ 50,001-$ 60,000$Over $100,00
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Related Book For  book-img-for-question

Essentials Of Marketing Research

ISBN: 9781260260465

5th Edition

Authors: Joseph Hair, David Ortinau, Dana E. Harrison

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