How can a market researcher try to be confident that the target population involved in some research
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How can a market researcher try to be confident that the target population involved in some research situation is defined properly?
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The process starts with the research brief It includes Objective of the research Different hypothesi...View the full answer
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Hardik Patel
I like to share and discuss ideas and opportunities. I am always excited for business functioning and how we can solve the problems with human touch and technologies. As I am interested in consumer goods, I have taken a job with a Fast moving consumer goods - FMCG company and working as a marketing manager there. I have done my MBA from one of the top 10 B schools of India specialisation in Marketing. I have 2+ years of work experience in B2B sales as well.
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Related Book For
Essentials of marketing research
ISBN: 978-1439080900
4th edition
Authors: William G. Zikmund, Barry J. Babin
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