What kind of marketing organisational structure would be appropriate for each of the following situations and why?
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What kind of marketing organisational structure would be appropriate for each of the following situations and why?
(a) a small single product engineering company;
(b) a large fmcg manufacturer selling a wide range of products into several different European markets;
(c) a pharmaceutical company manufacturing both prescription and ‘over the counter’
medicines.
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Related Book For
Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
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