How should the potential respondents be selected for the survey? Should customers be interviewed while they are

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How should the potential respondents be selected for the survey? Should customers be interviewed while they are dining? Should customers be asked to participate in the survey upon exiting the restaurant? Or should a mail or telephone approach be used to collect information from customers/noncustomers?

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Essentials of Marketing Research

ISBN: 978-0078028816

3rd edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau

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