Visit QualVu.com and locate information about their video diary technique (a video and other information can be

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Visit QualVu.com and locate information about their video diary technique (a video and other information can be found on the site). Is this technique superior to text-based online focus groups? Why or why not? How does the online diary compare to face-to-face focus groups?
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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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