In either the fullprofile or the tradeoff approach, the respondent can rankorder the alternative choices or can
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In either the full‐profile or the trade‐off approach, the respondent can rank‐order the alternative choices or can arrange them on some scale, such as extremely desirable, very desirable, desirable, neutral, and undesirable. What are the advantages and disadvantages to using a rank‐order approach?
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Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
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