How does one use a factor loading matrix (factor structure pattern) in interpreting factor analysis output?

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Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Sep 27, 2018 09:56 AM

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How does one use a factor loading matrix (factor structure pattern) in interpreting factor analysis output?

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Exploring Marketing Research

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