Analyze the concept of integrated marketing communications. Then discuss IMC, five components of IMC, and the advantages and disadvantages of and IMC program. Research the Product Life Cycle (PLC) and why it is important for the marketing agent to properly identify the placement of their own product and, the placement of competing products. Discuss the differences between the push and pull strategies.

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The five components of IMC There are various components of integrated market communications but some of the ones include the audience the content the ... View the full answer